Your one-liner or "elevator speech" is a concise version of your mission, in one sentence. It includes:

 

1.  Who you help

2. How you help them

3. How they benefit or their transformation

 

Keep it simple and concise so it’s easy to understand,

and...easy for you to say it.

 

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I help ___ (do what) ____ so that ___

 

mine:

 

I help experts and entrepreneurs build an online presence using video, to establish their expertise, make money and create impact.

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TAKE ACTION

Set your timer for 5 minutes and write a one-liner.