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Write a One-liner
Your one-liner or "elevator speech" is a concise version of your mission, in one sentence. It includes:
1. Who you help
2. How you help them
3. How they benefit or their transformation
Keep it simple and concise so it’s easy to understand,
and...easy for you to say it.
I help ___ (do what) ____ so that ___
I help experts and entrepreneurs build an online presence using video, to establish their expertise, make money and create impact.
Set your timer for 5 minutes and write a one-liner.
"Storybrand" is a great resource for mastering the One-liner, and (make a note) your website landing page.
Here is the book link, if you want to dive deeper.
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