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Module One: Clarify Your Message
Lesson One: Mission


Let's get started by establishing your overall goal and mission Think of your. BIG idea of what you're doing, and get clear on it. Keep it simple and have fun.


What is your mission?

  1. Who are you?

  2. Who do you help?

  3. What do you do/what problem do you solve?

  4. What transformation are you creating for your audience?

  5. What is the higher value that you stand for?


I've attached a worksheet pdf to use a brain dump for the remaining lessons, or use a notebook. Once you decide on a final draft, add it to your Brand Media Guide. 

Use this as a guide, though don't get caught up with the exact wording. There is no right and wrong. Think about your overall goal to share your expertise, who you help, and how you help them, and how they benefit as a result.


I'm (name)___ founder of  (business)____, I help (who) ____ (do what) _______ so you can (transformation): ______ With over (amount) ____ years of experience, I'm on a mission to help (who) _____ achieve (what outcome)_____ to (big vision) ______.



Here is mine:

I'm Cathy Schraibman, founder of Brandmaker Media. I help experts and entrepreneurs like you create an online presence using video so you can share their expertise, make money and create impact. With over 2 decades of experience and success in entertainment sales and media, I'm on a mission to help entrepreneurs achieve branding success, so you can share your voice and create impact.




Braindump: Set your phone timer for 5 minutes, and write your mission.

Use your notebook or the attached pdf to do the work.


Speak in the present tense, as if you are doing it now, not "going to do" or "will be." Use 

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