Creating your Brand Media Guide is about using your voice to create impact. The more clear you are on your message, the more clear you can communicate it in the media, which includes online media, traditional media, and in real life.
Go for your goals. Revisit your Intention, and the deeper meaning of what you are doing. Use your voice to educate, entertain and inspire. Even if you reach just one person and make a difference, you are creating impact.