It's not easy to build an online brand, though there are a few things you can do to establish your expertise and brand awareness. 

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Walker shares 4 tips using sales and your expertise to establish authority in your industry online.

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1. Create opinions that stand for your brand

 

Share opinions that matches your brand.

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Asking questions is better than giving answers. Don't tell, ask. 

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Communicate opinions to differentiate yourself. People will either be 

Find 1000 raving fans (Seth Godin).

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2. Post your opinions on social media

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Post your opinions daily.  The more you post, the more results you will get. The more visible you are, the faster your brand will grow.

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1. Instagram

2. Facebook

3. Twitter

4. LinkedIn

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3. Have a call to action.

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Include a call to action for all of your content. A few examples are 

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1. Sign up for my email

2. Grab a freebie

3. Click here

4. Buy this

5. Learn more

6. Visit site

7. Fill out a form

 

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4. Have a newsletter

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Send a weekly newsletter to keep your brand top of mind. Include what you are reading, what you are talking about, wha people need to know about your brand.

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